Digital Marketing Manager

Job Description

International Bancard is seeking a well-rounded Digital Marketing Manager who is eager to help us develop, grow, and maintain our inbound marketing strategy. The ideal candidate will have significant experience and proven skills in lead generation, persona development, inbound marketing, content marketing, lead follow up, sales funnels, SEO/SEM, Google Analytics, and market automation systems. This person should understand the fundamentals of marketing, branding, and be ready to join a fast-paced company that is changing industries every day.

 

​ESSENTIAL RESPONSIBILITIES AND DUTIES:

  • Ensuring our sales team has enough opportunities to exceed IB’s aggressive growth targets by creating, implementing,
    and maintaining a high ROI digital strategy

  • Be accountable and responsible for managing HubSpot and other inbound lead generation tools like paid campaigns, SEO/SEM,
    re-targeting, e-mail marketing, and social media ads

  • Be responsible for improving conversion rates and optimizing campaign results by constantly evaluating the lead lifecycle,
    journey, and creating new personas and lead profiles

  • Forecast, measure, analyze, and report on the outcomes and ROI of activities on sales pipeline (full funnel), revenue, and
    cycle lengths

  • Coordinate and manage content across all platforms and be hands on in the writing/editing of content

  • Manage online reputation and develop communication processes to address areas of need

  • Develop expertise and maintain proficiency in systems used for lead tracking

  • Create and deliver proposals and presentations to senior managers/decision makers

  • Work with staff to access and analyze data on sales activity and end-of-funnel conversions

  • Prepare, maintain, and complete schedules, records, and paperwork as necessary to carry out job duties

  • Stay well-informed of industry events and trends

REQUIRED EDUCATION, TRAINING and/or EXPERIENCE: 

  • Minimum 3-5 years of successful B2B experience in demand generation and inbound marketing (including lead generation
    and nurturing, SEO/SEM, marketing campaign execution and measurement)

  • Ability to drive rapid lead and revenue growth with strategies that you help develop with the team

  • Experience with Salesforce, and marketing automation system - HubSpot (preferred), Marketo, or other – required

  • Extremely organized, highly efficient, and motivated to work independently and on a team

  • Additional experience with marketing including: trade shows, branding, website design, content, written collaterals

  • Exceptionally strong writing, proofing, and editing skills

Job Snapshot

  • Employee Type: Full-Time 

  • Location: Downtown Detroit, MI

  • Job Type:  Marketing

  • Experience: 3-5 years of B2B experience

Please submit your resume to begin your job search today!

Please submit your current resume and salary history to careers@intlbancard.com. Once submitted one of our recruiters will contact you to advance with the recruitment process.

© 2019 International Bancard   |   International Bancard is an Equal Opportunity Employer.

To learn more about International Bancard and its services, visit InternationalBancard.com