Content Marketing Intern

Job Description

We are looking for a prolific and talented content creator to write and produce various types of downloadable content and blog regularly, to expand our company’s digital footprint, awareness, subscribers, and leads. This role requires a high level of creativity, attention to detail, and project management skills. This person should also be a data-driven inbound marketer that will own the majority of the marketing funnel. This person will be in charge of attracting site traffic, converting that traffic into new leads for the business, and nurturing those leads to close into customers, the latter of which sales and marketing leadership will help you accomplish.

​ESSENTIAL RESPONSIBILITIES AND DUTIES:

  • Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including
    blog posts, whitepapers, reports, webinars, infographics, etc.).

  • Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages,
    and lead generation content (including offers).

  • Optimize our marketing automation and lead nurturing processes through email, content, and social channels.

  • Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers,
    and continually refine our process to convert customers.

  • Blog on an ongoing basis to support and promote offers and to attract site visitors through search, social media, and
    email subscribers.

  • Create and grow our subscriber base by providing them with regular, helpful content that’s aligned with their needs
    and interests.

  • Collaborate with the marketing and sales teams, in addition to external influencers and industry experts to produce
    relevant content that meets the needs our audience.

REQUIRED EDUCATION, TRAINING and/or EXPERIENCE: 

  • BA/BS degree or equivalent work experience.

  • Some experience in marketing, journalism or public relations preferred.

  • Excellent communicator and creative thinker, with an ability to use data to inform all decisions.

  • Proficiency in marketing automation and blogging software in order to generate traffic, convert visitors into leads,
    and then nurture them into converted customers.

  • Adobe Creative Suite and some HTML

  • Hubspot & Constant Contact preferred

Job Snapshot

  • Employee Type: Full-Time 

  • Location: Downtown Detroit, MI

  • Job Type:  Marketing

  • Experience: BA/BS degree or equivalent work experience.

Please submit your resume to begin your job search today!

Please submit your current resume and salary history to careers@intlbancard.com. Once submitted one of our recruiters will contact you to advance with the recruitment process.

© 2019 International Bancard   |   International Bancard is an Equal Opportunity Employer.

To learn more about International Bancard and its services, visit InternationalBancard.com